Notepad, smartphone and teal pen on a wooden desk by a window over a Venetian canal, for Airbnb host fee repricing

Airbnb's 15.5% Host-Only Fee Hits Europe on 13 October: How to Reprice Without Losing Bookings

On 13 October 2026, Airbnb moves the European hosts still on its split fee to a single service fee paid entirely by the host. For most hosts that fee is 15.5%. If you change nothing, every booking made after the switch pays you about 13% less than the same booking made the week before.

The fix takes an hour. It also has one piece of arithmetic that most hosts get wrong.

What Changes on 13 October

Until now, most individual hosts in Europe worked on a split fee. Airbnb took around 3% from the host payout and charged the guest a separate service fee at checkout, typically 14% to 16%.

Under the single fee, the guest fee disappears and the host fee rises to cover it. Airbnb's Help Centre puts it this way: most hosts pay 15.5%, and the remaining hosts typically pay between 14% and 16%. The fee is deducted from your payout and is calculated on the booking subtotal, which includes the nightly price and the fees you charge, such as cleaning.

The guest sees one price with no Airbnb service fee line. What you list is what they pay, before taxes.

Who is affected

Hosts in the European Economic Area and Switzerland who are still on the split fee. Many are not. Hosts connected through property management software were moved earlier, and industry sources report that the United Kingdom and Germany switched in June. Hosts outside Europe had a 15 September deadline.

Airbnb's Help Centre confirms the migration but does not publish the date. The 13 October date is reported consistently by Hostaway, VRM Intel and other industry sources. Check your own account before you change anything: the fee structure applied to your listings is shown in the Earnings section.

The Repricing Math Most Hosts Get Wrong

The instinct is to add 15.5% to the nightly price. That leaves you short.

Take a night where you want to keep €100. Add 15.5% and you list at €115.50. Airbnb then takes 15.5% of €115.50, which is €17.90. You receive €97.60.

The fee is calculated on the new, higher price, so the correct formula divides instead of adding:

List price = the payout you want ÷ 0.845

To keep €100, you list at €118.34. That is an increase of 18.34%, not 15.5%.

Apply the same formula to your cleaning fee and to any other mandatory fee you charge. A €60 cleaning fee becomes €71.

What the guest pays

Hosts hesitate here, because an 18% increase looks like a price rise. In most cases it is not one.

Under the split fee, a night listed at €100 paid you €97 after the 3% host fee. The guest paid €100 plus the Airbnb service fee, so between €114 and €116. To keep that same €97 under the single fee, you list at €114.79. The guest pays what they were already paying. The number moved from the checkout page to your listing.

The one place it shows is in search results in markets where guests were used to seeing a lower nightly price before fees. That is a reason to check your position against comparable listings after the switch. It is not a reason to absorb the fee. We covered why discounting is the wrong response to a fee increase in the article on rate discipline.

What Not to Touch

Reservations made before your account switches keep the old fee structure, even when the stay takes place after 13 October. Do not reprice them and do not contact those guests.

The new prices apply to bookings made after the switch. Update your base rate, weekend rates, seasonal rates and minimum prices from that date onward. If you use a channel manager or dynamic pricing tool, check that its markup for Airbnb reflects the new fee, or it will keep sending the old numbers.

Italian Hosts: The Tax Angle

In Italy, hosts who use the cedolare secca flat tax pay it on the gross rent, with no deduction for platform fees. A higher list price that only compensates for a higher Airbnb fee therefore raises the taxable amount, while your net stays the same. Some Italian property managers have already flagged this.

The effect depends on your tax position and on how Airbnb withholds tax on your payouts. Ask your accountant before you set your new prices, and factor the answer into the payout figure you put into the formula.

A 7-Day Checklist

  • Open Earnings and confirm which fee structure your account is on today.
  • Export your upcoming reservations, so you know which ones were booked under the old fee.
  • Decide the payout you want per night, then divide by 0.845.
  • Apply the same formula to cleaning and any other mandatory fees.
  • Update weekend, seasonal and minimum prices, and review every discount: weekly, monthly, early bird and last minute are all calculated on the new base.
  • Check the settings in your channel manager or pricing tool.
  • After the switch, open your listing as a guest and read the total for two or three dates. Compare it with what a guest paid before.

Why the Fee Makes Strong Reviews Worth More

After twenty-five years in Venetian restaurants, the reflex is automatic. When a supplier raises prices, the menu changes before the next service. Then you look at which tables come back without being asked, because those cost you the least to fill.

The single fee makes the cost of every platform booking visible in one line: 15.5% of what the guest paid. A returning guest who books through Airbnb pays it too, so the margin you can still protect sits inside the platform: a stay where the guest found everything without having to ask, and a recent strong review that keeps your listing visible to the next one. Airbnb also restricts how hosts may approach guests about booking outside the platform. We set out what is allowed in our guide to what Airbnb allows when it comes to direct bookings.

Frequently Asked Questions

Will my guests see a higher price?

They will see a higher nightly price and no Airbnb service fee at checkout. If you reprice to keep the same payout, the total they pay is close to what it was under the split fee.

Do my existing bookings change?

No. Reservations made before your account switches keep the fee structure they were booked under, whenever the stay takes place.

Should I raise my cleaning fee too?

Yes, if you want to keep the same amount. The single fee is calculated on the booking subtotal, cleaning included. Divide the amount you want to receive by 0.845.

Is the fee always 15.5%?

For most hosts. Airbnb states that the remaining hosts typically pay between 14% and 16%. Use the percentage shown in your own account. If yours is 14%, divide by 0.86. If it is 16%, divide by 0.84.

Can I stay on the split fee?

No. Airbnb has stated that the split fee will no longer be available once all hosts are migrated.

A higher fee makes every strong review more valuable. The Standard Host Bundle (€39) gives you a ready-written digital welcome guide in English and Italian, with house rules, check-in and check-out, Wi-Fi and services, local transport, recommendations and emergency contacts, plus a printable QR sign, so guests arrive informed and leave a better review. Details at annaq.it/products/standard-host-bundle. Hosting international guests? The Premium Host Bundle (€49) includes the welcome guide and the printable QR sign in five languages. Details at annaq.it/products/premium-host-bundle.

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